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class="null_content"> <div class="wrap_content case-footer"> <div class="deal-nav bg"> <p> <span>當前位置 :</span> <span><a href="/article?category_id=22">最新動態></a></span> <span>汽車DTC“新賣場” 抖音直播方法論之線索規?；?/span> </p> </div> <div class="case-deal"> <div class="deal-con bg"> <div class="deal-left "> <div class="deal-bg news-contents"> <div class="news-title"> 汽車DTC“新賣場” 抖音直播方法論之線索規?；? </div> <div class="news-time"> 發布時間：2022-11-01 02:11:22 閱讀人次：277 </div> <div class="contentdeal"> <p style="text-autospace:ideograph-numeric;text-align:center"><br/></p><p style="text-indent:29px"><span style=";font-family:微軟雅黑;font-size:15px"><span style="font-family:微軟雅黑">隨著汽車消費人群個性化與多樣化需求升級，汽車主機廠的營銷需求也在升級。追求高質量線索</span><span style="font-family:微軟雅黑">+訂單轉化的“品效銷”合一增長成為眾多車企追求的最終目標，通過與用戶的長線、多向溝通并借由多元化的營銷模式形成深度情感連接將是車企的“破圈關鍵”。</span></span></p><p><span style=";font-family:微軟雅黑;font-size:15px"> </span></p><p><span style=";font-family:微軟雅黑;font-size:15px"> </span></p><p><strong><span style="font-family: 微軟雅黑;font-size: 19px">Part 1：DTC模式驅動車企營銷變革</span></strong><strong></strong></p><p><span style=";font-family:微軟雅黑;font-size:15px">1、車企面臨“內憂外患”促使車企直面消費者，精準把握市場真正需求</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">2、汽車行業營銷增長痛點</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">3、汽車主機廠的急迫需求</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">4、DTC模式驅動汽車營銷新變革</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">5、知家DTC創新方法論（內環）——打造爆款車型</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">6、知家DTC品效銷方法論（外環）——實現銷售增長 </span></p><p><span style=";font-family:微軟雅黑;font-size:15px"> </span></p><p><span style=";font-family:微軟雅黑;font-size:15px"> </span></p><p><strong><span style="font-family: 微軟雅黑;font-size: 19px">Part 2：抖音直播成為車企業績增長重心</span></strong><strong></strong></p><p><span style=";font-family:微軟雅黑;font-size:15px">1、知家DTC對汽車主機?發展趨勢的洞察</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">2、為什么汽車品牌要布局抖音直播？</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">3、主機廠虛擬直播三大優勢</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">4、知家汽車品牌抖音直播矩陣建議</span></p><p><span style=";font-family:微軟雅黑;font-size:15px"> </span></p><p><span style=";font-family:微軟雅黑;font-size:15px"> </span></p><p><strong><span style="font-family: 微軟雅黑;font-size: 19px">Part 3：知家汽車抖音直播運營方法論</span></strong><strong></strong></p><p><span style=";font-family:微軟雅黑;font-size:15px">1、主機廠通過打造線上獲客體系實現規?；€索 </span></p><p><span style=";font-family:微軟雅黑;font-size:15px">2、主機廠汽車直播競爭白熱化</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">3、主機?直播轉化效果 </span></p><p><span style=";font-family:微軟雅黑;font-size:15px">4、知家汽車直播方法論——“產品共振，承接為王”直播運營六步法</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">STEP 1 飽和攻擊，吸引注意</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">STEP 2 精準種草，激發興趣</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">STEP 3 匹配需求，管理預期</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">STEP 4 人貨場經營，建立信任</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">STEP 5 優化體驗，影響決策</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">STEP 6 打消顧慮，成就留資</span></p><p><span style=";font-family:微軟雅黑;font-size:15px"> </span></p><p><span style=";font-family:微軟雅黑;font-size:15px"> </span></p><p><strong><span style="font-family: 微軟雅黑;font-size: 19px">Part 4：抖音線索規?；闹辈ラg流量實操玩法</span></strong><strong></strong></p><p><span style="font-family: 微軟雅黑;font-size: 15px">1、</span><span style=";font-family:微軟雅黑;font-size:15px">AD效果通在賬號冷啟動的作用：實現快速漲粉、提升線索量</span></p><p><span style="font-family: 微軟雅黑;font-size: 15px">2、</span><span style=";font-family:微軟雅黑;font-size:15px">通過千川投放策略實現成交訂單，可以有效降低訂單成本</span></p><p><span style="font-family: 微軟雅黑;font-size: 15px">3、</span><span style=";font-family:微軟雅黑;font-size:15px"><span style="font-family:微軟雅黑">通過</span><span style="font-family:微軟雅黑">“內容形式創新、流量玩法創新、線索漏斗關鍵點撬動”三大手段，有效擴展直播流量</span></span></p><p><span style=";font-family:微軟雅黑;font-size:15px"> </span></p><p><span style=";font-family:微軟雅黑;font-size:15px"> </span></p><p><strong><span style="font-family: 微軟雅黑;font-size: 19px">Part 5：主機廠抖音直播間團隊配置</span></strong><strong></strong></p><p><span style=";font-family:微軟雅黑;font-size:15px">1、為什么很多汽車品牌做不了電商直播？</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">2、基本盤 ——日播產品為主，大促產品為輔</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">3、增長盤——基本盤擴量，增長盤累加</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">4、迭代——文件可追溯，經驗可復制</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">5、汽車直播運營策略組合拳：支持更多跨界玩法拓展助力直播效果提升</span></p><p><span style=";font-family:微軟雅黑;font-size:15px"> </span></p><p><span style=";font-family:微軟雅黑;font-size:15px"> </span></p><p><strong><span style="font-family: 微軟雅黑;font-size: 19px">Part 6：知家汽車直播全鏈路探索</span></strong><strong></strong></p><p><span style=";font-family:微軟雅黑;font-size:15px">1、主機廠DTC營銷完美體驗應該怎樣？</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">2、汽車行業，用戶體驗提升值得學習的關鍵舉措</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">3、聚焦賣點培養?戶渠道信任，洞察用戶訴求提煉線上購車6大賣點</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">4、抖音直播全流程</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">5、五菱DTC數字營銷全鏈路，榮獲國際和國內20項大獎</span></p><p><span style=";font-family:微軟雅黑;font-size:15px">6、知家DTC為車企提供抖音直播營銷全案服務</span></p><p><span style=";font-family:微軟雅黑;font-size:14px"> </span></p><p><span style=";font-family:微軟雅黑;font-size:14px"> </span></p><p><br/></p> </div> </div> <div class="deal-leftnext bg pc-show"> <span> <a href="/article_detail/157.html">上一篇：首期知家W2人才發展計劃收官：提高“關鍵時刻打硬仗”的能力</a> </span> <span> <a href="/article_detail/159.html">下一篇：DTC探索：企業新媒體營銷課程</a> </span> </div> <div class="deal-next app-show"> <div> <span> <a href="/article_detail/157.html">上一篇：首期知家W2人才發展計劃收官：提高“關鍵時刻打硬仗”的能力</a> </span> </div> <div> <span> <a href="/article_detail/159.html">下一篇：DTC探索：企業新媒體營銷課程</a> </span> </div> </div> </div> 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